Strategic Context
Time-sensitive graduate recruitment campaign requiring four promotional and instructional videos within a one-month window following delayed stakeholder engagement and major script revisions.
Challenges
•Extensive late-stage changes to scripts and assets
•High aesthetic expectations including animation and effects
•Compressed production timeline
•Platform limitations within Vyond
My Role
•Re-scoped deliverables under time constraints
•Managed stakeholder expectations and prioritised critical messaging
•Delivered polished, engaging animated videos within deadline
Impact
•Delivered on time despite scope volatility
•Strengthened cross-agency trust and future collaboration
Reached 5910 applicants in the 2026 campaign year.
Four videos were developed for this project. The screen on the desktop computer and mobile show the web page where the videos are displayed. The laptop screen shows a thumbnail of one of the videos.
Credits
Design and development by Jenny Mai
Voiceover by Jasmine Mizrahi