Strategic Context
As part of a broader capability uplift initiative, the Instructional Design team transitioned from Camtasia to Adobe Premiere Pro following the expiry of enterprise licensing, security risk and poor software performance. This shift presented both a technical and cultural change challenge, requiring structured capability development to ensure continuity of production standards.
My Role
I led the internal up-skilling strategy, designing and facilitating three structured, hands-on workshops for a team of instructional designers with beginners-level of video production experience.
Leadership Contribution
•Developed reusable project templates, editing workflows and asset libraries to ensure consistency across future productions.
•Designed scaffolded learning sessions balancing technical instruction with applied project work.
•Provided targeted coaching to reduce resistance and build confidence in adopting a more complex production tool.
•Established production standards to improve long-term governance and efficiency.
Impact
The transition enabled the team to produce higher-quality, more sophisticated video outputs while improving production scalability. Participant feedback included:
"I thought I would hate Premiere Pro. I love it"
“You’ve taken a beast and made it so simple”
“Just want to say a huge thanks to Jenny who gave me so much hands on help with Adobe Premiere Pro!! Made a very overwhelming program seem so super easy and user friendly”
This initiative strengthened internal digital capability and reduced dependency on legacy tools such as MS Clipchamp and Camtasia.
